We agree with author Geoff Colvin, Talent Is Overrated.
Especially creative talent. And most especially creative talent about which its owner is ‘passionate’.
Developing talent is hard work, same as learning to play a complex musical instrument to a highly proficient degree is hard work, the result of thousands of hours spent practicing.
NAK people have spent several working lifetimes honing their creative talents.
So that today our agency offers clients outstandingly competent work across the marketing gamut – in graphic and illustrative design, branding, writing, public relations, photography, direct mail, interactive and strategic thinking.
We are the sum of our creative parts.