Direct mail, or direct marketing, focuses on delivering regular, direct engagement with clients’ existing customers and/or closely targeted prospects via a wide variety of media, from mobile messaging and email through catalogue distribution and totally personalised mailings. Prospects will usually have been identified as being similar in their buying habits, or similar demographically, to a client’s known customer or user base.
As relevant to the owner-managed businesses as it is to the largest operator, professionally orchestrated and managed direct marketing is virtually unrivalled in its ability to deliver precisely targeted, directly measurable campaigns, often with highly predictable response rates. In addition to having a number of online tools in its armoury direct marketing often overlaps with internet marketing through its use of unique website landing pages as part of its ‘call to action’.
NAK offers unrivalled expertise in the design, preparation and implementation of effective direct marketing campaigns.