Brand protection in a dangerous world

An Angloco case study...

NAK was able to ensure that a former Angloco employee was unable to capitalise on a wrongfully acquired domain name, ensuring that enquiries from airports and emergency services around the globe reached their intended destination.

On this occasion, once the ‘facts of life’ were explained,  an amicable resolution was achieved and the domain in question swiftly transferred to its rightful owner.

An amicable resolution is not always possible, however, and whilst the trade-mark and brand owner will almost certainly prevail in the courts if necessary, this can often be a time-consuming and expensive process. On the premise that prevention is better than cure a better solution is to ensure that you own all of the principal variants of your trading styles, trade-marks and brands – such as ‘dot com’ as well as ‘dot co dot uk’ – and have these also ‘point’ to the relevant website even though they may not be actively promoted in your marketing and promotional material.

More case studies…