That response came in the form of Pledge 10,000. The idea was that if at the end of the 2010 season at least 10,000 fans would pledge to buy the 2011 season ticket right away, the Club would in turn promise to make the tickets available at record low prices. The fans would get great value and the Club would get a major financial boost at a critical point in the seasonal cycle.
NAK conceived Pledge 10,000 and put together a cross-platform campaign of traditional and new and social media. The target was comfortably exceeded, such that in 2011 average home attendances rocketed from 8,436 to 13,967 – a record 66% increase.