From back bedroom to £200 million in just 15 years

An Ocean Finance case study...

Paul started Ocean  in 1991, selecting NAK as his online partner in 1997  just as the internet began to take off.

Over time Paul ploughed an ever growing percentage of his marketing budget into online – with the result that by 2006 traditional marketing expenditure had almost ceased and NAK-designed Ocean websites were feeding upwards of 350 completed loan applications into Ocean’s back-office systems every day, 365 days a year.

In September 2012 Ideal Finance, part of the Think Money Group, acquired the secured loans elements of Ocean Finance and Mortgages’ business from American General for an undisclosed sum. These will be integrated into Think Money Group’s existing mortgage and loans operations and Think Money will continue to use the Ocean Finance brand.

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