managing reputations, not massaging egos

The focus of PR is reputation management and at the very heart of reputation management lies the unrivalled power of editorial to influence and persuade.

Managing your reputation with each of your diverse stakeholder groups involves maintaining a positive presence for your enterprise, its values, its brands, its products and its services, so as to positively differentiate it from competitors. In this regard the rise and rise of social media, allied to an insatiable 24 hour multi-platform news culture, represent both opportunity and threat.

Who you are and precisely which audiences you seek to influence will determine the PR specialisms best suited to your needs.

At NAK we are extremely well versed in the art of orchestrating and managing professional PR within the marketing mix.

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